2.8 Ensure that navigation and wayfinding are well-structured
Provide good information architecture that signposts visitors to what they need, both human and machine, so they can reach their destination as efficiently as possible.
Criteria
- Navigation and search: Machine-testable
Provide an accessible, easy-to-use navigation menu with search features to help users easily find what they need. - Human-readable sitemaps: Machine-testable
Consider implementing an efficient and regularly updated sitemap for human users. While guidance beyond the navigation bar may be unnecessary for smaller projects, clearly structured human-readable sitemaps can improve accessibility and help users find their way through websites or other online content with naturally complex or legacy information architecture.- Build and submit a sitemap
- GPF – General Policy Framework (PDF) – 4.3 – UX and UI (Optimized Clickstream)
- GreenIT – 4008 – Set up an efficient sitemap
- HTML Sitemap: The Benefits for SEO and Users
- OpQuast – 213 – The website provides a sitemap file listing the content to be crawled.
- When and how to use HTML sitemaps for SEO and UX
- New content: Machine-testable
Implement lightweight and efficient means for users to learn about new content and services.- An Excellent Beginner’s Guide to Information Architecture
- How UX design can help tackle climate change
- Information Architecture Design Step-by-Step
- Information Architecture: Study Guide
- OpQuast – 1 – The website provides a way for users to find out about new content and services.
- UX: Best Practices For Developers
Benefits
- Accessibility
Enabling easier navigation makes content accessible to people with disabilities. Bringing people to their goal faster also reduces data consumption. - Conversion
Optimizing structure can also boost conversion rates as people are more likely to find what they need. The same applies when users are made aware of new content related to their interests. - Economic
Shortening user journeys can also reduce hosting costs where this is linked to data transfer. - Environment
Improving navigation and search efficiency can reduce the time users spend finding what they need and achieving their objectives. This also lowers emissions.
GRI
- Materials: Medium
- Energy: Low
- Water: Medium
- Emissions: Low