2.27 Evaluate feature use, value, and impact

Materials: Medium
Energy: Medium
Water: Medium
Emissions: Medium

Factor the ways people use the project into your decision making and consider how this can be optimized for both people and the planet.

Usage changes: Human-testable
Monitor user feedback, adoption, and churn rates in relation to different features and incorporate these insights into future releases.

Conversion
Acting on feedback often improves conversion rates because it ensures that your digital product or service reflects the needs of your audience.
Economic
Avoiding wasted development time building features that bring little value to the consumer means resources can be focused where they deliver more value.
Environment
Learning from feedback enables choices that improve environmental impact. An example of this would be making sure that the most frequently used features are placed higher in the visual hierarchy. This reduces the effort and time users must invest to achieve their goals.
Performance
Performing user testing allows you to retain focus on goal and maintain good performance without unnecessary complexity.