2.3 Integrate sustainability into every stage of the ideation process
Design and review sustainable branding and experiences, involve users throughout the process, and reduce unnecessary development and environmental impact through early testing and environmentally aware design.
Success Criteria
- Sustainable brand development:
Optimize approved branding materials and assets to meet the organization’s sustainability requirements before release and review them regularly after launch. Where brand guidelines exist, include information about the environmental impact of materials and assets, along with guidance for sustainable production, use, and disposal. - Wireframes and prototypes:
Use wireframes and rapid prototypes to test ideas early, build agreement quickly, reduce risk, and avoid unnecessary development work and resource use. - Participation and testing:
Use participatory design methods throughout the design process. Involve users in testing and iteration, and give communities opportunities to share their knowledge and experience to improve the product or service. - Environmental ideation:
Address planetary needs and environmental boundaries during the ideation phase. This can include creating non-user, non-human personas, such as animal- or planet-focused perspectives, and developing climate-specific user stories and sprints.