2.12 Avoid unwanted notifications

Send only user-requested notifications and provide clear, accessible controls for managing preferences, opt-in, and account and contact settings.

Need for notification:
Only send notifications that match user preferences or that the user has explicitly requested. Avoid unnecessary emails, SMS messages, and push notifications. Give users clear control over each notification type.
Notification settings:
Let users manage their notification and messaging settings easily. Make unsubscribe, logout, and account closure options visible and accessible. Turn off optional notifications by default and enable them only after user opt-in.