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◂ Business Strategy And Product Management guidelines

5.19 Establish responsible practices around AI and emerging or disruptive technologies

Business Strategy And Product Management

Ensure responsible use of automated systems by only using ethically sourced and suitably sized data and models, managing environmental impacts, supporting workforce adaptation, respecting user agent controls, and using post-quantum encryption only where justified.

Success Criteria

  • AI and data collection:
    Ensure datasets used, created, or referenced by automated systems are no larger than necessary for the task, ethically sourced, screened, validated, stored, and used in a fair and non-discriminatory, responsible way.
  • Business adaptation:
    Support employees in adapting to new technologies that may change or disrupt their roles or the organization’s operations.
  • Environmental responsibilities:
    Evaluate the need for AI and emerging or disruptive technologies before implementation to avoid unnecessary resource use. Optimize models and deployment processes for efficiency. Measure, assess, and account for their environmental impacts throughout their lifecycle. Include impacts from first-party and third-party sources, using available data or credible estimates where direct data is unavailable. Prioritize approaches that minimize negative environmental impacts.
  • Automated tooling:
    Ensure bots, crawlers, user agents, scrapers, artificial intelligence, and all other automated tools respect opt-out signals at the host, server, and site level. Providers must declare themselves as non-human within the user agent in the HTTP header.
  • Quantum resilience:
    Use post-quantum encryption only where there is a clear need to protect against “harvest now, decrypt later” attacks and long-term data confidentiality risks. Treat it as supplementary to rather than replacing existing encryption methods, using both during any transition. Apply caution when adopting post-quantum encryption in high-traffic services, as the bandwidth consumption, processing demand, design complexity, and migration risks may outweigh the security benefits.

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Tags

GovernanceAccessibilityAIHardwareNetworkingPerformancePrivacySocial EquitySoftwareContentSecurityE-Waste

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5.1 Have an ethical and sustainable product strategy

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5.2 Assign a sustainability advocate

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5.3 Inform, raise awareness, and train for sustainability

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