Does the website avoid tracking user behavior and collecting data unnecessarily?
User tracking, user data collection, and targeting in advertisements are responsible for significant energy use in many digital products and services. This is primarily due to the large size of tracking and advertising scripts, the energy required to process and track user behavior, and databases collecting vast amounts of user data. Furthermore, this can present a significant violation of user privacy and tangibly degrade user experience.
Go beyond thinking about minimum compliance of regulations like GDPR, and respect the spirit of web privacy. If you need to track data, be clear with users about what you’re collecting and how you will use it. Generally, collect data in the least invasive and most efficient manner possible, be sure that you only collect what you need, and always offer users the choice to opt-out.
- Read Is GDPR Good for the Environment?
- Read Dealing with Ads in 2020
- Read Tracking Protection in Firefox for Privacy and Performance
- Read Guide to Using Analytics for Performance and Privacy
- Listen to Privacy Implications of Google Analytics and Things You Can Do to Protect Yourself