2.20 Verify that real-world users can successfully use your work

Materials: Medium
Energy: Medium
Water: Medium
Emissions: Medium

Factor the ways people use the project into your decision making and evaluate how this can be optimized for both people and the planet.

Usage changes:
Monitor user feedback, adoption, and churn rates in relation to different features and incorporate these insights into future releases.
Usability testing:
Incorporate extensive usability testing, real user metrics, and user interviews into product cycles and routinely measure the impact of these tests for future releases. Validate whether released features meet internal goals and audience needs.

Accessibility
Gathering feedback from people with disabilities can guide key improvements. This ensures your project can be used by the widest possible audience.
Conversion
Acting on feedback often improves conversion rates because it ensures that your digital product or service reflects the needs of your audience.
Economic
Avoiding wasted development time building features that bring little value to the consumer means resources can be focused where they deliver more value.
Environment
Learning from feedback enables choices that improve environmental impact. An example of this would be making sure that the most frequently used features are placed higher in the visual hierarchy. This reduces the effort and time users must invest to achieve their goals.
Performance
Performing user testing allows you to retain focus on goal and maintain good performance without unnecessary complexity.