2.3 Understand the impact for non-users

Materials: Medium
Energy: Medium
Water: Medium
Emissions: Medium

Account for non-users who may be indirectly affected by the environmental impact of the project.

Non-user impact: Machine-testable
Establish a plan of action for non-users and other affected parties who might be indirectly impacted by choices made in e-commerce, this can include neighbors accepting parcels or traffic jams due to deliveries. Other examples include the local health impacts of infrastructure emissions, or supply chain pressure. Research non-user needs, understand how they might be affected, and consider ways negative effects could be mitigated.

Accessibility
Including people who are not primary or secondary users, such as people with disabilities, in research means their specific needs can be addressed more effectively.
Economic
Researching the entire ecosystem, including the broader or indirect impact and services, helps organizations to manage budgets more effectively.
Environment
Making certain interventions, such as coordinating planning with suppliers, can significantly reduce the environmental impact of a digital product or service.
Social Equity
Including marginalized or excluded groups in the research process makes it easier to avoid unintended consequences or requirements relating to these groups ahead of time.