2.6 Avoid being manipulative or deceptive
Avoid deceptive patterns, clearly label ads, respect consent for tracking, and ensure search, sharing, and discoverability practices prioritize user needs over optimization or manipulation.
Success Criteria
- Deceptive design patterns:
Avoid deceptive design patterns that pressure or mislead users. This includes practices such as bait and switch, hidden fees, or fake scarcity. - Advertisements:
Clearly label advertisements and sponsored content. Deliver advertising in a lightweight and minimally disruptive way while enabling users to control the experience. - Analytics and tracking:
Remove unnecessary analytics and tracking, and respect user consent over tracking analytics. - Search Engine Optimization:
Optimize content for search and social sharing in ways that support user needs rather than manipulation. Do not misuse accessibility features, create low-quality content, or add unnecessary duplication only to influence search rankings.