2.6 Minimize non-essential content, interactivity, or journeys

Use distraction and clutter-free design, showing the visitor only what they need without interruptions or wasted resource consumption.

Efficient paths: Machine-testable
Make access as simple and efficient as possible. Displaying the time required to complete an action, reduction of choice, and ensuring users understand requirements at the start of a journey can improve user efficiency.
Patterns for efficiency: Human-testable
Ensure user journeys are as smooth as possible. It also helps to build on established design patterns that people already understand.
Distraction-free design: Machine-testable
Enable users to complete tasks without distractions or non-essential features getting in the way.
Eliminate the non-essential: Machine-testable
Only show users information that is relevant to their experience, hiding non-essential information from view.
User-initiated actionable content: Machine-testable
Ensure that disruptive actionable information, such as pop-up or modal windows, can only be initiated by the user.

Accessibility
Providing intuitive, lightweight user experiences improves understanding and accessibility, especially for people with cognitive disabilities. Reducing confusion, this can reduce the time spent trying to find content.
Conversion
Following conventions and patterns with a clean, distraction-free layout reduces churn, page abandonment, and barriers to entry.
Economic
Simplifying interfaces by reducing the amount of information can reduce the burden of choice and help to convert users during online decision-to-purchase processes. Reduced user choice will also reduce data payloads.
Environment
Streamlining user experience to remove barriers and the non-essential reduces unnecessary code and content payloads and the amount of time users spend on their devices trying to complete tasks or find information. This reduces the amount of energy used and lowers emissions.
Performance
Minimizing the amount of content on screen to what is genuinely required reduces bandwidth consumption over the lifecycle project and may make the user experience feel faster.
Privacy
Hiding non-essential features can improve data protection by reducing overall data collection overall, especially that associated with the integration of third-party services.
Social Equity
Reducing device and bandwidth requirements through providing more lightweight experiences can improve work better for users using older devices or located in low-bandwidth environments, and similar.