3.9 Provide information to help understand the usefulness of a page
Ensure that search engines, as well as accessibility tooling, can access a project to reduce wasted journeys.
Criteria
- Metadata and microdata: Machine-testable
Optimize and only include suitable metadata and microdata. - Search engines: Machine-testable
Permit appropriate access to search engines while blocking unsustainable robots and scripts.- About /robots.txt
- An Extended Standard for Robot Exclusion
- Build and submit a sitemap
- Distribution of bot and human web traffic worldwide from 2014 to 2021
- How Google interprets the robots.txt specification
- How to Use Keywords for SEO and Web Sustainability
- Learn about sitemaps
- Ledger of Harms
- Research Shows that Searching for Information at Work Wastes Time and Money
- Sitemaps Protocol
- Web Almanac: Sustainability
- Accessibility aids: Machine-testable
Provide accessibility and usability aids, such as skip links and signposts, to help users find and navigate content.
Benefits
- Accessibility
Including skip links and other accessibility aids can accelerate the user journey, reducing system resources required and allowing them to find the content they need. - Conversion
Providing clearly navigable structures and sitemaps ensure search engines are better able to index content. - Economic
Enabling quicker visits that complete the user’s objective can help to encourage return visits. - Environment
Reducing the time people spend searching for the information they want and aiding them on their journey will reduce energy use, including battery drain. - Social Equity
Allowing users to achieve objectives faster reduces resource consumption while potentially enhancing user health and well-being.
GRI
- Materials: Low
- Energy: Low
- Water: Low
- Emissions: Low