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5.11 Implement continuous improvement procedures

Business Strategy And Product Management

Maintain continuous improvement processes that balance feature changes, maintenance, and updates with user value and sustainability outcomes.

Success Criteria

  • Continuous improvement:
    Embed continuous improvement practices that clearly report what is changing, why it is changing, and whether it improves environmental sustainability outcomes. Ensure that environmental and other ESG impacts are assessed alongside operational and business performance metrics.
  • Retrospectives conducted:
    Review deliverables and update frequently to ensure project teams have enough time to conduct user research, identify and eliminate technical debt, and produce high-quality output as well as share what they learned.
  • Iterative consideration:
    Display a track record of continuous improvement (iteration) processes to analyze the digital product or service. Simultaneously address any potential consequences of ongoing experimentation, such as technical debt, product performance, and emissions. Limit analytics to strictly necessary features that aid decision-making, encouraging user feedback, and comparing performance against organization goals and user needs.
  • Functionality decisions:
    Regularly review all functionality across the product lifecycle. Justify and prioritize decisions to retain, change, add, or remove features based on environmental impact, user value, usage, and maintenance cost. This includes decommissioning unused or low-traffic functionality and content.

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More business strategy and product management guidelines

5.1 Have an ethical and sustainable product strategy

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5.2 Assign a sustainability advocate

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5.3 Inform, raise awareness, and train for sustainability

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