Skip to Main Content
Sustainable Web Design Logo
  • Home
  • Guidelines
  • Emissions
  • Ratings
  • Contact

◂ Business Strategy And Product Management guidelines

5.4 Communicate the environmental impact of user choices

Business Strategy And Product Management

Empower visitors, allowing them to make decisions when their choices can influence the environmental impact they have.

Criteria

  • Communication of impact: Human-testable
    Clearly communicate the environmental impact of different user choices and allow users to configure settings based on the information provided.
    • Communicating Sustainability
    • GPF – General Policy Framework (PDF) – 4.15 – UX and UI (Sustainability Tracking)
    • GR491 – 6-3039 – Software or Hardware Configurations
    • How Can Behavioral Science Encourage Sustainable Decisions?
    • How to communicate the environmental impact of your products
    • United Nations SDGS – Goal 1 – Poverty
    • United Nations SDGS – Goal 4 – Education
    • United Nations SDGS – Goal 12 – Consumption & Production
    • United Nations SDGS – Goal 13 – Climate Change
    • Web Almanac: Sustainability

Benefits

  • Conversion
    Communicating the impact and allowing the user to set preferences with the environmental impact in mind can encourage more individuals to make environmentally friendly choices and improve your image among ethical consumers.
  • Environment
    Allowing users to select more environmentally friendly settings within software naturally reduces the environmental impact.
  • Performance
    Reducing unnecessary or wasteful, less sustainable behaviors will often improve performance and accessibility, as these are often interlinked.

GRI

  • Materials: Medium
  • Energy: Medium
  • Water: Medium
  • Emissions: Medium

View the Guideline

Tags

ReportingMarketingContentEducation

Share

More business strategy and product management guidelines

5.1 Have an ethical and sustainable product strategy

Business Strategy And Product Management

5.2 Assign a sustainability advocate

Business Strategy And Product Management

5.3 Inform, raise awareness, and train for sustainability

Business Strategy And Product Management

Learn about W3C’s Sustainable Web Interest Group:

A global community advancing sustainability on the web.

Explore the group

This site is brought to you by

Mightybytes Wholegrain Digital
Website Carbon

This page loaded in 0.25 seconds and emitted just 0.5g of CO2

Visit Website Carbon
Ecograder

How green is your website?

Visit Ecograder
© Copyright Sustainable Web Design 2025. Privacy Policy.