Is the content easy to find?

Content & Marketing

People spend a lot of time online looking for answers. This is especially true at work, where some reports have noted that we spend up to 9.3 hours per week searching for information. Time spent searching, clicking, and scrolling to find relevant information uses energy.

In web design, employing good SEO practices, smart 404 pages and redirects, onsite search features, and intuitive information architecture helps people find content more quickly, reducing energy use.


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