Is the message useful for your target audience?
A clear content strategy that answers your target audience’s most common questions is critical to the success of any digital product or service. Sure, you can make assumptions about these needs. However, employing content strategy and user research methods can quickly provide your audience with the answers they need and increase your chances for success while also reducing the energy they use searching for answers.
- Read Create a Content Strategy with this 7-Step Worksheet
- Read Five User Research Methods for Better Digital Products
- Read The Elements of Content Strategy by Erin Kissane