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◂ Business & Product Strategy guidelines

5.2 Assign a Sustainability Representative

Business & Product Strategy

Having someone within an organization who represents sustainability as a core agenda makes good sense due to the accessibility, performance, financial, and other benefits that can occur from following best practices.

Criteria

  • Ecological Referee: An ecological referee (with specific digital expertise) for the product or service within your organization has been assigned.

Impact

Medium

Effort

Low

Benefits

  • Environmental:
    A referee will maintain quality assurance and guide decisions that measurably reduce the environmental impact of the organization’s digital products and services.
  • Privacy:
    They will maintain intersectional data privacy standards and potentially watch out for legal compliance issues within the organization.
  • Social Equity:
    A representative will help to reduce the digital divide and improve access to information for visitors with older devices, in low-bandwidth areas, and so on. This reduces emissions as less e-waste will be produced if the need for newer equipment becomes less of a priority.
  • Accessibility:
    The sustainability representative will help the organization improve issues surrounding barriers to access. These inherently could cost bandwidth, have a monetary value, and have potential legal implications.
  • Economic:
    A dedicated resource who maintains quality control will ultimately improve the organization’s financial standing.

GRI

  • materials: Medium
  • energy: Medium
  • water: Medium
  • emissions: Medium

Example

  • Microsoft’s sustainability team and journey.

Resources

  • Chief sustainability officer
  • Does Your Organization Need a Chief Sustainability Officer?
  • [GPFEDS] 1.3 – Strategy (Ecodesign Supervisor) [PDF]
  • Organizing for sustainability success
  • United Nations [SDGS] Goal 1 (Poverty)
  • United Nations [SDGS] Goal 4 (Education)
  • United Nations [SDGS] Goal 12 (Consumption & Production)
  • United Nations [SDGS] Goal 13 (Climate Change)

View the Guideline

Tags

Social EquityIdeationMarketingEducation

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More business & product strategy guidelines

5.1 Have an Ethical and Sustainability Product Strategy

Business & Product Strategy

5.3 Raise Awareness and Inform

Business & Product Strategy

5.4 Communicate the Ecological Impact of User Choices

Business & Product Strategy

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