5.3 Raise Awareness and Inform

Businesses should not only reference their own materials showcasing how they are working towards becoming sustainable but cite existing sustainability best practices to help others looking to make similar changes within their own work or personal environments.

Criteria

Inform And Train: Make sure that all project stakeholders, including product teams, colleagues, and organizational decision-makers (managers and clients) are informed about and trained in your business’s use of sustainable technology.
Active Participation: Encourages stakeholders to actively reduce their environmental impact by providing resources on sustainable design, practices, and concepts.

Impact

Medium

Effort

Medium

Benefits

Environmental:
An informed and educated team has the potential to reap benefits through systemic changes within the way they build products and services, the way they host or manage their creations, and even the way they do business or carry out their everyday lives (extending to their wider community).
Operations:
By clearly stating sustainability goals and sharing resources, you encourage organizational stakeholders to make their own progress.

GRI

materials: Medium
energy: Medium
water: Medium
emissions: Medium

Example

Advice and examples on marketing sustainability.

Resources

View the Guideline