Have user journeys been planned to help the user achieve their goals efficiently?
Shorter user journeys are not only appreciated by users, but they save energy by reducing the amount of time spent online and the number of pages loaded for users to accomplish their goals. This means providing exactly the amount of information needed to complete a task and nothing more (or less).
We must avoid design patterns that seek to lead the user on a longer journey in order to serve our own goals, and should always prioritize users’ true needs.
- Download What is a Customer Journey Map? [Free Template Download]
- Read 5 Ways to Improve Your Customer Journey
- Read Customer Experience Mapping: What It Is and How to Do It