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“Good design is as little design as possible.”
— Dieter Rams
Is the experience optimized to work across devices and platforms?
Does the product or service design process account for human and non-human stakeholders?
Are video and animation used only when they add genuine value to the user?
Does the design process incorporate JEDI practices?
Has the design used the minimum number of custom fonts?
Is the admin experience as easy and intuitive as the front-end experience?
Does the product or service incorporate carbon-aware design?
Has the design used imagery efficiently?
Does the design provide an ‘invisible’ experience without barriers?
Does the experience respect user privacy and provide clear guidelines for maintaining it?
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