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3.12 Use Metadata Correctly
...Conversion: Recognized microdata usage can lead to a better search engine position. GRI materials: Medium energy: Medium water: Medium emissions: Medium Example Code: <html> <head> <title>Example: A website about Examples</title>...
Is the message useful for your target audience?
A clear content strategy that answers your target audience’s most common questions is critical to the success of any digital product or service. Sure, you can make assumptions about these...
Have user journeys been planned to help the user achieve their goals efficiently?
...Download What is a Customer Journey Map? [Free Template Download] Read 5 Ways to Improve Your Customer Journey Read Customer Experience Mapping: What It Is and How to Do It...
5.1 Have an Ethical and Sustainability Product Strategy
...Compliance: List achievements, features, compliance, and anything beyond the scope of these guidelines and publish it in a sustainability section of your product or service. Governance Over Time: The organization...
2.6 Create a Frictionless Lightweight Experience by Default
...design patterns that people already understand. Distraction-Free Design: Visitors can complete tasks without distractions or non-essential features getting in the way. Eliminate The Non-Essential: Visitors see only information that is...
2.28 Incorporate Usability Testing Into Each Minor Release-Cycle
...GRI materials: Medium energy: Medium water: Medium emissions: Medium Example Here is a great usability testing starter kit that includes templates. Resources A Comprehensive Guide To User Testing [AFNOR] Spec...
3.14 Develop a Mobile-First Layout
...website or app to work on mobile devices primarily (testing with various connection speeds), expanding to accommodate larger displays thereafter (mobile-first). It is much more effective to do the hard...
2.19 Provide Suitable Alternatives to Web Assets
...a lesser experience, it can help visitors access what they need quicker. Economic: Media is costly to produce and host, text is cheap and takes little data to download, it...
Is the content actionable?
...understand their options and reduces the time they spend deciding which path to take. Resources: Read Five Steps to Creating Better Calls-to-Action Read What Are Page Briefs? [Free Template Download] ...
4.3 Compress Your Files
...so will consume resources, but by using compression algorithms you can shrink each file to make its journey less impactful. Criteria Server-side Compression: If using a CMS, install an applicable...